The 5 new buttons and what this update could mean for brand growth.
We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:
LinkedIn has announced a new update that includes an essential algorithm change for users. Recently, they noticed less engagement on feeds which has led to fewer people posting updates. This caused bigger companies to consume user’s feeds which is not the end goal. Users tend to want to see posts from people they know on their feeds rather than top competitors.
Getting started with social media for professional services companies can be tricky. However, when executed correctly, social media can make a powerful tool for building client relationships, gaining new business and becoming an industry leader.Check out our 4 top tips for social media success in the professional services industry and contact us if you want to learn more about our own services!