KPI

Reach vs. Impressions

Reach vs. Impressions

We know that social media jargon can be tough to keep up with. That's why we do our best to effectively explain social media return on investment (ROI) to our partners. If you're measuring ROI on social media, you are most likely aware that it's important to track impressions and reach; however, these two terms are commonly confused or used interchangeably in the social media realm.

Measuring Marketing Success in the Digital Age

Measuring Marketing Success in the Digital Age

Before the digital age, determining the return on investment (ROI) of marketing served as a long-time mystery to marketers and executives alike... but today, things have changed dramatically. The floodgates have opened and data is everywhere.

Breaking Down an Imagine Media Month Report

Breaking Down an Imagine Media Month Report

Social media marketers LOVE acronyms. With KPIs, ROI, CPC, CTR, SEO and so much more, it’s enough to make anyone’s head spin. At Imagine Media, we like to simplify all those acronyms, and the data that go along with them, into easy-to-read month reports for our clients.