Whether you’re trying to raise awareness of a new product feature, gather information from consumers, or test a message, Instagram Stories are a social media manager’s best friend. Each day, over 500 million people around the world use Instagram stories, and it’s no surprise engagement with Stories is increasing with each new feature added. With around 68% of millennials watching Instagram Stories, it might be time to consider these quick-timed posts as an investment in initiating a dialogue with a younger demographic.
According to Instagram, Stories attract more 300 million daily active users and, on top of that, they capture the full undivided attention of users as they view. However, users also discover new products and information and share their passions and interests in the Instagram Feed. So, how do advertisers choose where to place ads on Instagram?