On just about every social media site, it’s all about the amount of Likes a person gets. Well, one of the biggest platforms for social media marketing, Instagram, might be doing away with the Like feature.
One of the most challenging and exciting aspects of the social media business is staying up to date on the latest trends and newest platforms. When our team gets news of an update, we make sure we include a discussion about it in our weekly meeting. This ensures that we are always at the top of our game, delivering our partners the best services for their industry.
This week our account team will, of course, be discussing IGTV, Instagram’s competitive answer to YouTube. With this new update, Instagram is allowing users to post video content up to an hour long. This is a significant escalation from Instagram’s former 60-second limit on video content. A dedicated IGTV app will also accompany this feature. Given that Instagram recently reached 1 billion monthly users, this new long-form video feature will have a large audience to cater to.
The pressing question within Imagine Media’s walls is how can we put this new tool to use for our partners? To say that our video team is excited would be an understatement. This new feature will no doubt allow for an extended list of video options that we can offer to our partners in order to create a new means of reaching their target audiences.
Stay tuned to Imagine Media’s social channels and learn how we will be implementing IGTV into our social strategy!
Story By: Sophie Duncan
With over 500 million active users on Instagram, it’s safe to say that the space is becoming increasingly more competitive for brands to be found, and their posts to be seen. To achieve success in this endeavor, not only is it is crucial to have a strong and consistent strategy, but it’s vital to stay in-the-know with the latest advancements and adjust your strategy accordingly.