Within Instagram Stories, the growing number of stickers are adding new, creative ways for brands to engage with their followers. Whether you’re looking to generate brand awareness, encourage a conversation or educate your audience, the diverse sticker selection offers endless opportunities to create content that matches your goals. We’ve explored some of the best ways to engage with our audience through Instagram Stories and have provided examples to show you how you can use stickers for your brand.
Instagram has officially launched a new feature that enables users to reshare an Instagram post with their friends via Instagram Stories. This will allow users to provide their own feedback or commentary on a post, without having to put the post in their profile's permanent feed.
We’re so excited to see how this feature will be used by audiences to engage with our partners! We can only imagine how useful this will be when announcing items on your Christmas list, sharing with friends a photo of food to entice them to join you at your favorite restaurant, or brag about a professional service you recently used.
To share a post to your Stories, simply tap on the paper airplane icon below the photo, and click “Add post to your story.” You can customize the background color by swiping left and add your own text, stickers, or GIFs.
Once published, the Story will credit the original poster with a link back to their Instagram profile and appear in your Instagram Stories for 24 hours.
Be sure to follow Imagine Media’s Instagram Stories for our weekly Social Studies series that will provide you with any social media news updates you need to hear!
Story By: Sophie Duncan
What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.
Love it or hate it, the Instagram algorithm is here to stay and keep businesses on their toes. While it is always changing, we know the current Instagram algorithm prioritizes time spent on posts, along with engagement and user feedback to determine what users will see in their feeds.
Luckily, there are a few relatively easy strategies to employ to ensure your business’ posts are seen and, more importantly, engaged with on Instagram.