From makeup to food & beverage, here are a few brands we think are killing it on Instagram and what you can learn from them.
Within Instagram Stories, the growing number of stickers are adding new, creative ways for brands to engage with their followers. Whether you’re looking to generate brand awareness, encourage a conversation or educate your audience, the diverse sticker selection offers endless opportunities to create content that matches your goals. We’ve explored some of the best ways to engage with our audience through Instagram Stories and have provided examples to show you how you can use stickers for your brand.
We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:
When it comes to Instagram, there are a lot of things people assume every person needs to have a successful reach. Aesthetic, good photos, personality, and so on. Instagram has become increasingly important for brands to reach an audience, especially brands that fall into the lifestyle category. People now use Instagram for jewelry inspiration, shopping research, and for places to buy lifestyle pieces. Not only that but now people share photos daily and tag friends in accounts for products they like or tag boyfriends to drop hints. Instagram is very quickly becoming a major outlet to reach a target audience. Here are a few quick tips to create a great Instagram feed for lifestyle products:
As many already know, Aesthetic is everything on Instagram. It’s important to hone in on an aesthetic that makes your brand unique and lines up with their style of product. Sticking to brand colors and specific styles of photos should help create a cohesive look, and attract more followers to your page. At Imagine, we use a top 9 grid to create and keep an aesthetic for partners.
2. High-quality photos
The aesthetic of your Instagram account is important, but even cohesive content loses its luster if a photo isn’t high quality. High quality and professional photos consistently get more impressions and shares than lower quality photos. If you can see a sparkle in a diamond or all the details of an intricate dress design, it creates a more luxurious look not only to your account but to the product as well.
Using a model in some photos, if not all, is a better practice for lifestyle Instagram pages. It reminds the viewer that there are people on the other side of the screen, not a catalog trying to sell them something. Putting human features in your photos gives an audience a feeling of personality, and feels more like a conversation rather than a sale scheme.
When people comment all the time “love” “beautiful” “the right one is my favorite” – show these people some love! As brands, you feel excited when people love your work, so you might as well tell them. It makes people more likely to want to interact with your brand more and replying in specific ways can help create a stronger brand voice. Communicating with people directly on Instagram can also help people figure out how and where to buy your products.
Story by: Amanda Carneglia