Influencers are all over social media and it’s clear to brands how much of an asset these users really are. With thousands of followers and a solid ‘fan base’, influencers share their likes, dislikes and overall thoughts on specific products. Ultimately, influencers can peak curiosity for a brand, drive traffic to certain websites and even increases conversions.
If you’re an aspiring social media influencer, or new to the game, you’re most likely not new to the idea of collaborating with brands to grow your following. Once you’ve established your space on social (check out our Beginners Guide to Fashion Blogging post), the next step is figuring out how to maintain interest and provide value to continually grow and expand your reach. One of the easiest ways to do this is by collaborating with like minded brands.
Believe it or not, @comedycentral paid a whopping $7000 to be featured in one of @girlwithnojob’s instagrams. That’s right, one Instagram can put you back $7000 when it is featured on an account boasting 2.2 million followers. If you are anything like me, this number may cause your vision to blur because of your brain's inability to process spending that much money on an Instagram. However, once the $7000 fog cleared I began to think about the logical approach these companies are taking.
A couple of strategies we like to use to help build excitement around any of our clients' Social Media accounts is through giveaways and contests. One key platform we rely on to increase outreach and engagement is Instagram.
Secretly, every person joins a social network to amass a cult like following in order to, somehow, monetize that following and be propelled into super duper stardom. Somewhere along the way you may want to tell all your childhood haters “I told you so.” Okay, maybe not all that, but social media platforms have leveled the playing field, due to low or no cost for advertising to reach millions of people. Every day individuals now have the chance to have their message heard and identifiable by segments of the world that weren’t though of in the past. Case and point, Michelle Phan began publishing make-up tutorials on YouTube back in 2007 when she was just 20 years of age. Fast forward 8 years, 7.5 million YouTube and 1 billion views later she is now one of the biggest, if not the biggest, stars on YouTube making Forbes 30 under 30 list. As a result of her fame and hard work she in now launching an online network dubbed ICON in partnership with Ednemol Beyond, who has produced shows like American Idol, The Real Housewives of Atlanta and Man vs. Food just to name a few.
Michelle Phan will be creative director and responsible for curating and creating original content for millenials across Roku, Pluto TV, Facebook, Snapchat, Pinterest, Tumblr and Twitter. To help her in this massive feat she has recruited fellow YouTube stars Ann Le (AnneorShine), Cassey Ho (Blogilates), Promise Phan (Dope211) and Charis Lincoln (CharismaStarTV), just to name a few. Phan’s goal is to build a community, "A community for all of us. This community would be built on infinite possibilities with positive, uplifting stories. Where you can come to be your best self; where you can come to find friends you can lean on." Makes sense when you think about how she got her start in the social media community that allowed her to be herself.
Sources: Mashable, Forbes & Michelle Phan
Blog By: Jason McKissic