And 5 steps to snag the influencer of your dreams.
Influencers are all over social media and it’s clear to brands how much of an asset these users really are. With thousands of followers and a solid ‘fan base’, influencers share their likes, dislikes and overall thoughts on specific products. Ultimately, influencers can peak curiosity for a brand, drive traffic to certain websites and even increases conversions.
Social media is the most powerful tool when it comes to building brand awareness and gaining loyalty. With that, your “brand” is less of how you see yourself, and more of how others perceive your brand. You can, however, strategically guide your audience to perceive your brand in a way that corresponds to your overall vision for the brand.