Imagineers

National Coffee Day With The Imagineers

National Coffee Day With The Imagineers

In anticipation of National Coffee Day on September 29th, we pooled the Imagineers for their top picks for coffee around the city of Atlanta. In an environment as fast-paced as Imagine Media, we need to stay fueled and coffee breaks are a key ingredient to our success. Not to mention, the Imagineers also enjoy the occasional the opportunity to step away from their desks and work remotely from somewhere new. Here are our favorite spots to sip, strategize and create around the city.

Instagram Best Practices: Lifestyle Industry

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When it comes to Instagram, there are a lot of things people assume every person needs to have a successful reach. Aesthetic, good photos, personality, and so on. Instagram has become increasingly important for brands to reach an audience, especially brands that fall into the lifestyle category. People now use Instagram for jewelry inspiration, shopping research, and for places to buy lifestyle pieces. Not only that but now people share photos daily and tag friends in accounts for products they like or tag boyfriends to drop hints. Instagram is very quickly becoming a major outlet to reach a target audience. Here are a few quick tips to create a great Instagram feed for lifestyle products:

1. Aesthetic

As many already know, Aesthetic is everything on Instagram. It’s important to hone in on an aesthetic that makes your brand unique and lines up with their style of product. Sticking to brand colors and specific styles of photos should help create a cohesive look, and attract more followers to your page. At Imagine, we use a top 9 grid to create and keep an aesthetic for partners.

2. High-quality photos

The aesthetic of your Instagram account is important, but even cohesive content loses its luster if a photo isn’t high quality. High quality and professional photos consistently get more impressions and shares than lower quality photos. If you can see a sparkle in a diamond or all the details of an intricate dress design, it creates a more luxurious look not only to your account but to the product as well.

3. Models>Objects

Using a model in some photos, if not all, is a better practice for lifestyle Instagram pages. It reminds the viewer that there are people on the other side of the screen, not a catalog trying to sell them something. Putting human features in your photos gives an audience a feeling of personality, and feels more like a conversation rather than a sale scheme.

4. Communication

When people comment all the time “love” “beautiful” “the right one is my favorite” – show these people some love! As brands, you feel excited when people love your work, so you might as well tell them. It makes people more likely to want to interact with your brand more and replying in specific ways can help create a stronger brand voice. Communicating with people directly on Instagram can also help people figure out how and where to buy your products.

Story by: Amanda Carneglia

Meet Rachel!

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Meet Rachel, our Social Media Ambassadors!

Rachel graduated from Auburn University (War Eagle!) where she studied marketing. She is passionate about relationships and all things creative, which is what brought her to Imagine! Rachel will be supporting our Food and Beverage Pod.

Rachel loves meeting new people and is incapable of walking past a dog without petting it. When she’s not working, you can find her having a game night with her friends, buying yet another book she probably won’t finish, or practicing calligraphy.

Story By: Rachel Knights

Meet Katie!

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Meet Katie, our newest Social Media Coordinator!

Following her graduation from Kennesaw State University with a degree in Communications and a concentration in Public Relations, she was offered an opportunity in New York City where she worked in the fashion industry for just shy of 2 years. While Katie loved the fast paced city life, as an Atlanta native she knew those brutal northeast winters would definitely be bringing her back to “hotlanta” soon enough… but only for the perfect opportunity.

Katie feels so incredibly lucky to have found everything she loves in one place at Imagine: social media, fashion/lifestyle and the comfort of being back in her home state - all while being surrounded by the most inspiring and creative minds everyday.

If you can’t find her in the office, she’s either catching up on the latest runway trends, at the mall with her sister, Molly, instilling the most diligent shopping techniques in her 15-month old niece, Camdynn (gotta start ’em young) or convincing her friends and family to quit their diets and eat cupcakes + Zaxbys with her for every meal. She strives to be an encouraging and positive light in the lives of those she surrounds herself with and she strongly believes you can accomplish anything with the right mindset!

Story By: Katie Salin

Tips and Tricks: How To Work a Creative Process

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I’ve been told that being a creative isn’t a job or a personality trait, but a way you live your life. I believe that’s true for any creative field whether it’s art, dance, photography – anything. At Imagine Media, we have our own in-house creative team and they produce all our partners’ creative content. We have a photographer, videographer, graphics editor, photo stylist and creative manager. Being a social media marketing company, Imagine works with dozens of clients with all kinds of different target audiences and unique brand personalities. Here are some helpful tips and tricks we use when approaching a creative process for specific brands.

1. Research. Research. Research.

One of the most important aspects of any creative field is to do your research. Whether you’re still learning your craft, learning a new technique, or working specifically with a brand, you want to know more about what you’re trying to produce and the best way to do that. Learning about a brand’s voice is a great place to start your research.

2. Make a mood board

Making a mood board is a great way to get an overall image and aesthetic for the project you’re working on. When you look around for inspiration and pull words or images that you like or inspire you, you get a better overall idea of what you’re going for and how you want your final product to look.

3. Fail fast

As Seth Godin says in his book, “fail fast.” Get an opinion, and then get more opinions. Look for criticism and try everything. Everyone fails, especially creatives. Moving as fast as you can and getting through your failures will help you learn faster, and the better your content will become.

4. Give them something to kill

Some of the best creative advice I’ve received about presenting your ideas is give them a concept to shoot down. When communicating with people who are focused on building their brand and not specifically in creative work, they are likely to turn down a lot of ideas in hopes of building the brand in their vision. Sometimes presenting what a brand doesn’t want can help clarify what they do want. When presenting content to them, bring your best ideas forward, but also throw in a few for them to turn down, because they inevitably will. 

5. Trust your content

The second-best piece of creative advice I’ve received is to trust your content. A brand hired you for a reason – they like your work! Walk into every creative situation with confidence. The brand knows that you produce great work, and you should believe it too!

Story by: Amanda Carneglia