How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.
Given that we’re in the social media business, we love any excuse to incorporate a strategic hashtag into our posts! National days are a very useful tool that we use to build out marketing calendars for our partners. When you map out an annual marketing calendar, national days are a great way to fill in the gaps between the commercial, well-known holidays that your business may use in their advertising campaign.
#, Hashtag, octothorp (the what?! More about it’s proper name here) pound sign, number sign; whatever you want to call it, the power of the #hashtag cannot be ignored. We get it, we’ve all had the same questions and concerns when it comes to it’s proper use and it’s effectiveness, but the truth is, it is one of the most vital tools, if not the most vital tool, in Social Media marketing.
A lot of time was spent last week live tweeting for our wonderful client SecurAmerica, whose team attended the annual ASIS Security Conference in Orlando. When we heard that they would be attending, we put our Imagineer thinking caps on, did our research, and live posted throughout the event. Here's an infographic with some of our secrets. Enjoy, take note, and up your Twitter game next go around!
The Olympics is on its way to setting the internet on fire. What a perfect opportunity for brands to join a global conversation! Unfortunately, posting about The Olympics has SEVERAL restrictions when it comes to copyright infringement. We suggest you go for the gold when it comes to content creation, but make sure you read this list and check it twice before you hit "post".