Google announced in July new machine learning features to make YouTube and search ads more effective. On YouTube, a platform with more than 1.5 billion users, the new features will allow advertisers to not only optimize campaigns for views and impressions but “maximize lift” to reach people who are most likely to consider a brand after seeing a video ad.
If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!
We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.
Here at Imagine Media, multi tasking is key. Whether we’re emailing clients, working together on a project, checking one of many items off of our to do lists, creating custom graphics in a split, or extending the Customer Service branch of a company, it takes an army of tools and tabs to keep our lives productive and our jobs well done. Check out the 8 below that top the list, and fill us in on the ones that you like to use in the comments below!