Facebook Pixel

Why Your Google Analytics and Facebook Clicks Data Are Different

Why Your Google Analytics and Facebook Clicks Data Are Different

If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!

The Facebook Pixel Gets A Facelift

The Facebook Pixel Gets A Facelift

Facebook Update Alert! The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.

The Biggest Challenge of Social Media Advertising and How to Overcome It

The Biggest Challenge of Social Media Advertising and How to Overcome It

Despite rapidly growing budgets, social media advertisers today still face the challenge of making people pay attention to their ads and go through with a purchase when shopping isn’t on their radar. These tips will help take your social media ads to the next level and leverage all those witty captions into actual sales.

A Beginner’s Guide to Dynamic Product Ads

A Beginner’s Guide to Dynamic Product Ads

We recently explained the Facebook Pixel and all the cool things it can help a social media advertiser achieve. One of those cool things is the ability to serve ads featuring the exact products your customers were viewing on your site, as well as related products. The ads, called Dynamic Product Ads, are a relatively new type and offer a lot of benefits to companies and consumers alike.

What is The Facebook Pixel?

What is The Facebook Pixel?

You go shopping on a website, browse through some products, but decide you’re not ready to buy. You leave the site and go to Facebook and the first thing you see is an ad for the store or products you were just shopping. Those ads are possible because that store’s website has a Facebook Pixel.