If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!
Despite rapidly growing budgets, social media advertisers today still face the challenge of making people pay attention to their ads and go through with a purchase when shopping isn’t on their radar. These tips will help take your social media ads to the next level and leverage all those witty captions into actual sales.
We recently explained the Facebook Pixel and all the cool things it can help a social media advertiser achieve. One of those cool things is the ability to serve ads featuring the exact products your customers were viewing on your site, as well as related products. The ads, called Dynamic Product Ads, are a relatively new type and offer a lot of benefits to companies and consumers alike.