With holiday shopping driving sales for many industries, prepping for the season now can help set your social media strategy up for success. Here are a few reasons why you should start planning your holiday advertising strategy now.
Over the last few weeks, Facebook rolled out the capability to run ads in the previously ad-free Marketplace. The Marketplace, Facebook’s answer to Craigslist, provides a space for users and retailers to buy and sell products safely and easily.
The new ad placement allows advertisers to serve ads they run in other areas of Facebook in the Marketplace too– there aren’t yet any unique features for ads on Marketplace pages. However, the announcement is exciting for advertisers for a number of reasons.