Facebook Advertising

Facebook Marketplace Ad Placement

Facebook Marketplace Ad Placement

Over the last few weeks, Facebook rolled out the capability to run ads in the previously ad-free Marketplace. The Marketplace, Facebook’s answer to Craigslist, provides a space for users and retailers to buy and sell products safely and easily.

The new ad placement allows advertisers to serve ads they run in other areas of Facebook in the Marketplace too– there aren’t yet any unique features for ads on Marketplace pages. However, the announcement is exciting for advertisers for a number of reasons.

6 Advertising Tips to Make 2017 Your Best Holiday Season Ever

6 Advertising Tips to Make 2017 Your Best Holiday Season Ever

During the holidays, social media advertising offers more opportunities than ever to make your sales soar. Just follow these 6 tips and you’ll be well on your way sending 2017 out with a bang.

5 Steps to Social Media Advertising Success

5 Steps to Social Media Advertising Success

If you’re just getting started with social media advertising, it can seem pretty intimidating at first. Luckily, we have an easy, five-step method that’s sure to get you on the road to social media success!

Facebook Cracks Down on Accidental Clicks

Facebook Cracks Down on Accidental Clicks

With pressure rising for accurate reporting across all digital media, Facebook announced this month that it will improve efforts to differentiate between actual clicks and accidental clicks.

The State of Social Advertising

The State of Social Advertising

4C Insights released its State of Social Advertising in Q2 2017 report this week and we are pretty excited about the big happenings in the industry right now. To make it easy for you to get the gist of the report, we rounded up the highlights here.

Facebook Messenger Ads: What to Expect

Facebook Messenger Ads: What to Expect

Earlier this month, Facebook announced the addition of ads to its Messenger app and all 1.2 billion of its users. The new ads, which will appear within a text conversation, will roll out to the first users by the end of the month.

Setting Advertising Goals

Setting Advertising Goals

It’s no secret we love goal-setting at Imagine Media and advertising goals are no exception. Setting goals and, more importantly, setting the right goals, is essential to a strong advertising strategy.