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5 Steps to Social Media Advertising Success

5 Steps to Social Media Advertising Success

If you’re just getting started with social media advertising, it can seem pretty intimidating at first. Luckily, we have an easy, five-step method that’s sure to get you on the road to social media success!

Facebook Cracks Down on Accidental Clicks

Facebook Cracks Down on Accidental Clicks

With pressure rising for accurate reporting across all digital media, Facebook announced this month that it will improve efforts to differentiate between actual clicks and accidental clicks.

Should Your Brand Advertise on Facebook or Instagram?

Should Your Brand Advertise on Facebook or Instagram?

Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms. 

5 Ways to Track Store Visits from Social Media

5 Ways to Track Store Visits from Social Media

What’s a business to do when they want offline conversions in an online world? We’ve got your back with some easy strategies to drive in-store traffic AND effectively track results.

Facebook Messenger Ads: What to Expect

Facebook Messenger Ads: What to Expect

Earlier this month, Facebook announced the addition of ads to its Messenger app and all 1.2 billion of its users. The new ads, which will appear within a text conversation, will roll out to the first users by the end of the month.

Leveraging Facebook Ads for Your Business

Leveraging Facebook Ads for Your Business

Knowing that there are over two billion users on Facebook and that organic reach is sparse, most people and businesses have accepted the fact that Facebook Ads can be extremely powerful. 
So, hopefully, you are already taking advantage of Facebook ads since they can have a huge impact for your brand.  

Why Your Google Analytics and Facebook Clicks Data Are Different

Why Your Google Analytics and Facebook Clicks Data Are Different

If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!

The Facebook Pixel Gets A Facelift

The Facebook Pixel Gets A Facelift

Facebook Update Alert! The Facebook pixel will start sending more contextual information from your website to better understand and categorize the actions that people take on your site to optimize for ads delivery.