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7 Easy Steps for Successful Live Posting

7 Easy Steps for Successful Live Posting

Getting ready to go live for an event is all in the preparation. Check out these helpful tips on what to do before your next live post.

Welcome to #SocialSummerSchool!

Welcome to #SocialSummerSchool!

We’re thrilled to introduce our #SocialSummerSchool campaign! During the month of June, we’ll be diving into social strategy through the lens of our team of experts. Each week, we’ll focus on a different platform and be dishing out tips and tricks for how to best connect with your online audience. We strongly believe that the first step in leveraging a social strategy is understanding the purpose behind each platform. Users turn to different platforms to satisfy a motivator or driving force. Let’s dive into your first lesson of #SocialSummerSchool as we analyze the “why” behind each platform:

How To Optimize Facebook For Your Business

How To Optimize Facebook For Your Business

A recent report from BuzzSumo dove into the burning question of 2018: “How do we get more engagement on Facebook for our brand?” And once again, video content came out on top. Video content generates 59% more engagement than any other type of content on Facebook. Utilizing video content as part of your social media strategy is becoming a necessity, not just a way to get ahead.

Facebook Adds Music Option

Facebook Adds Music Option

Facebook has announced incorporations to their website that allows visitors to listen to a clip of your favorite track on your profile. Sound familiar? If that doesn’t throw you back to the early 2000's with the days of MySpace and your ’Top 8’ friends display, I don’t know what does!

Facebook Updates Aimed to Increase Engagement

Facebook Updates Aimed to Increase Engagement

Following in Instagram’s footsteps, Facebook has been making some updates recently to increase engagement. The first update is the “things in common” labels which are being tested to appear above comments from people who aren’t in your social network on posts you are viewing. The other recent Facebook changes come from Facebook’s Creative Shop team. They have developed some methods to help businesses create videos for their Facebook advertising campaigns.

A Quick Guide to Facebook, Data & Targeted Marketing

A Quick Guide to Facebook, Data & Targeted Marketing

Whether you’re a marketing professional or not, odds are good you’ve heard about Facebook and data privacy in the news lately. But what does it all mean for you, as a user, business or advertiser? We’re here to help clear the air with what you need to know about data and social media, what you can do to protect your data and what it all means for the future of social media marketing.