How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.
We had a wonderful time last week with those of you who were able to attend our third panel event of the series, ‘Double Tap The Keg.’ This month’s theme was centered on the psychology of marketing with delicious beer sponsored by Elysian Brewery in conjunction with Eagle Rock Distribution. A special thanks goes to our four inspiring panelists: Aaron Trubic from Proper Villains, Elle Hague from Wildcat Echo, Nicola Smith from Rebel & Reason, and last but not least, Morgan Ward from Emory University.
If you weren’t able to make it to our Double Tap the Keg event last week, this post is will help minimize your FOMO and fill you in on everything that you missed at the event. If only we could pour you a nice Vienna Lager from Devils Backbone... too bad we drank it all!
Last week, two of us had the pleasure of joining one of our amazing clients, Nicely Built, at a Shopify Meetup in conjunction with Mailchimp. Natasha Murphy, owner and founder of Nicely Built was given the exciting honor of hosting the event featuring other thought leaders in the e-commerce community of Atlanta.