Data Analytics

Why Your Google Analytics and Facebook Clicks Data Are Different

Why Your Google Analytics and Facebook Clicks Data Are Different

If you’ve ever tried to track the number of clicks from your company’s social media accounts, you’ve likely run into a common problem– the data from individual platforms and Google Analytics almost never agree on exactly how many clicks there have been from social media. Check out these 5 reasons why your Google Analytics and Facebook data always seem to disagree!

Understanding Google Analytics Terminology

Understanding Google Analytics Terminology

We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.

Breaking Down an Imagine Media Month Report

Breaking Down an Imagine Media Month Report

Social media marketers LOVE acronyms. With KPIs, ROI, CPC, CTR, SEO and so much more, it’s enough to make anyone’s head spin. At Imagine Media, we like to simplify all those acronyms, and the data that go along with them, into easy-to-read month reports for our clients.

The Value of a Facebook Fan

The Value of a Facebook Fan

A couple of weeks ago, I wrote a post about why it’s time to implement a paid social media strategy to not only reach the fans you have, but other people in your target audience as well. Now it’s time to talk about why the fans you already have are valuable, too. 

Twitter Curator?!

In a data driven world Twitter has launched Curator to help brands and marketers compile "real-time insights into trending topics and conversations on Twitter." Twitter has made this introduction in an effort to provide tools for media organizations and help keep Twitter users on Twitter. You can check out more details on Curator capabilities over at Mashable.