It’s vital to keep a pulse on your customer’s aesthetic expectations of your brand in order to be creating content that’s visually engaging. Here at Imagine, we have a very talented Creative Team, but it takes work to research and stick with current with trends. Thankfully, Shutterstock helps us stay ahead of the curve - aesthetically speaking. They recently released an interactive infographic predicting creative and visual trends for 2019 based off the hundreds and thousands of images, graphics, videos, and music searched for and downloaded by their customer base. Their report was broken down to major and rising creative trends, outlining the concepts and components behind each look.
How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.
I’ve been told that being a creative isn’t a job or a personality trait, but a way you live your life. I believe that’s true for any creative field whether it’s art, dance, photography – anything. At Imagine Media, we have our own in-house creative team and they produce all our partners’ creative content. We have a photographer, videographer, graphics editor, photo stylist and creative manager. Being a social media marketing company, Imagine works with dozens of clients with all kinds of different target audiences and unique brand personalities. Here are some helpful tips and tricks we use when approaching a creative process for specific brands.
1. Research. Research. Research.
One of the most important aspects of any creative field is to do your research. Whether you’re still learning your craft, learning a new technique, or working specifically with a brand, you want to know more about what you’re trying to produce and the best way to do that. Learning about a brand’s voice is a great place to start your research.
2. Make a mood board
Making a mood board is a great way to get an overall image and aesthetic for the project you’re working on. When you look around for inspiration and pull words or images that you like or inspire you, you get a better overall idea of what you’re going for and how you want your final product to look.
3. Fail fast
As Seth Godin says in his book, “fail fast.” Get an opinion, and then get more opinions. Look for criticism and try everything. Everyone fails, especially creatives. Moving as fast as you can and getting through your failures will help you learn faster, and the better your content will become.
4. Give them something to kill
Some of the best creative advice I’ve received about presenting your ideas is give them a concept to shoot down. When communicating with people who are focused on building their brand and not specifically in creative work, they are likely to turn down a lot of ideas in hopes of building the brand in their vision. Sometimes presenting what a brand doesn’t want can help clarify what they do want. When presenting content to them, bring your best ideas forward, but also throw in a few for them to turn down, because they inevitably will.
5. Trust your content
The second-best piece of creative advice I’ve received is to trust your content. A brand hired you for a reason – they like your work! Walk into every creative situation with confidence. The brand knows that you produce great work, and you should believe it too!
Story by: Amanda Carneglia
In a culture where the success of your company is so often defined in numerical results, it can be difficult to explain what a creative agency can do for your business and brand. While the benefits of hiring an accountant or lawyer, for example, may seem obvious, explaining why a team of photographers, videographers, copywriters, and account managers is necessary is another story. To put it simply, a creative agency will serve as a team of innovators who are invested in the success and growth of your company.
Before hiring a creative agency, it’s important to have a solid understanding of your own brand. Solidifying your company’s values, mission statement, and voice may require some extensive personal reflection. When you have a concrete definition of these important abstract ideas, a creative agency can step in and help you connect your values and mission with your audience.
To develop a creative strategy, you have to be willing to admit where your weaknesses may lie. Perhaps you're lacking authenticity and your audience does not feel connected to your brand, or maybe your voice is great, but your branding and aesthetic need some improvement. A creative agency can provide a fresh perspective and help you identify your pain points in order to come up with solutions and a strategy for next steps.
The creative process will often begin with a collaborative brain dump from the team. They put their heads together to analyze competitors, come up with out of the box ideas, and develop a calculated approach to how your company can present its unique brand and tell your story to the right audience.
From branding and graphics to photography and videography, a creative agency will provide you with a team of innovative minds that can refresh your business and marketing strategy. They have the advantage of experience in content creation and will provide a tactical approach to rethinking your strategy. These creatives will essentially become a part of your team as you build a relationship and set goals together. Your success becomes their success which will be exhibited as they put their creative passions to work for your company.
Hiring a creative agency gives you and your team the free time to focus on what you’re best at. Full-service agencies will also offer resources, software, and analytics to report on the success of your strategy once implemented. In instances where social feedback is solicited, they can also provide community management and sort through valuable feedback from your customers that could be applied to help your business continue to improve your product or services.
Regardless of what your creative needs are, there’s an agency out there that can support them. It's important to make sure that the agency you hire is a good fit culturally, just like you would when hiring an employee on your team. To learn more about the services we provide at Imagine Media, visit our portfolio.
Story By: Sophie Duncan
Are you using Instagram Stories for your business yet? If not, you should be! Using Instagram Stories has become one of the best ways to share your content on the platform since the algorithm update. Brands are getting creative to make their content stand out from their competitors and it's been proven to work. So if you're in need of a little boost then we've got you covered with a few ideas to get you started. Read more here 👇.