5 Ways we Use Google Sheets to Keep Our Business Thriving

A lot of what we do is creating content and posting for our partners on their various social media pages, but we also have a multitude of things that happen behind the scenes that help foster our relationships. We keep a detailed log of month-to-month impressions, engagements, clicks to the website, and follower growth. Thanks to Google Sheets helps us keep track of all this data and is extremely helpful to us, here at Imagine Media Consulting. Check out these five ways we use this:

Reference to Previous Quarters (Months)

Four times out of the year, we provide Quarterly Strategy Reports or QTR’s for our clients. When creating this document, we reference previous months, often so that it is easier to glance at the data. Luckily, with the help of Google Sheets we are able to have all of this information in one spreadsheet where our partners can reference this at any time!

Mimics Microsoft Excel Functionalities

If you are an avid Microsoft Excel fan, then you will love Google Sheets just as much. Many of the same formulas and links used in Excel can be used for Sheets, as well. This eliminates many of the miniscule math that is often done to when using these platforms.

Shared Documents Over the Cloud

The days of emailing improvised documents back to the sender and downloading them into Microsoft Word are long gone. Google Sheets allows us to use wireless functionality and a cloud-based software to automatically share documents with participants with the link or publicly for everyone to see.

The 'Automatic Save Function', Saves Virtual Lives

'All Changes Saved in Drive'.JPG

I’m sure that all of us can attest to that one time where our computer shut off or closed out of a document without saving and you sat there in awe for at least 20 minutes, thinking how will you make it through the night. Google Drive’s ‘Automatic Save’ function eliminates the stress of this ever happening again! In the Drive, Google automatically saves every change and adjusts to whatever it is that you’re working on to avoid these meltdowns.

Simultaneous Collaboration

Lastly, collaboration has been made that much easier with Google Drive. It allows multiple to be on one document at the same time with multiple other people, which makes meeting virtually that much easier. You can see all the changes that have been made to a document while also suggesting changes to be made in real time.

Have other Google Sheets ideas? Feel free to share the knowledge in our comments section below!

Story By: Daija McElwee

Tips From A Millennial When Entering the Digital Marketing Workplace

Explaining to someone that you have a career based on posting to social media platforms may be a little too modern for some, but we’ve got you covered! We compiled a list of five tips on what to expect when working for a startup company and phrases you could use when some people just don’t understand what you do:

We Foster Accountability

Being responsible for the decisions you make is something that is often instilled in you, but being accountable for your actions is a different story. Being accountable is described as admitting to those the things that you may not want to own up to, instantly. In a small company, you have to be willing to own up to any minor mistake you made. Just because you take ownership of that mistake doesn’t mean you will be punished or scrutinized, it allows you the opportunity to learn from it.

For example: Inform people that you have a career in which you feel you can grow and mature and that you feel with this experience it will allow you to excel in many ways.  

Startups vs. Corporate America (Open Environment vs. #CubicleLife)

Entering the workplace is extremely rewarding, especially if you’ve just graduated school. You have to understand that, while the paychecks clear the same, working for a small company versus Corporate America is vastly different. At Imagine Media Consulting, we possess an authentic startup culture. We have an open environment, which fosters collaboration and teamwork. Working for a startup does not mean you will always be in an office environment - you could be in a shared or coworking environment, such as Industrious or WeWork. 

Sometimes, explaining to someone that you don’t have an office or that you belong to a coworking environment can be tricky. An easy way to describe this is by letting the person know, you work in an environment that breeds collaboration. It isn’t as divided as a typical Corporate America environment, but there are specific areas to retire to if privacy is needed.

Teamwork makes the dream work! Cliche’, but this is our mantra. We all dreaded the group projects during our last couple of semesters of college. It definitely taught us all how to collaborate and to keep the end goal in mind. Group cohesion is vital in the workplace, whether it is a small startup or a large corporation. Getting along with your peers, partners, and clients is a necessity to a successful business.

Keep an Open Stream of Communication

By keeping an open communication, you allow everyone to stay in the loop. Sometimes, being consumed in your own projects can allow you to blow past a group objective without letting everyone else know. While you are definitely getting tasks done, if other people are involved in this project, it could cause the other person to miss something or even be left out of an important piece of that project.

Examples of this could include -- carbon copying (CC) multiple people on an important email and allowing an easy flow of communication between the relevant people (text messages, Slack channel, or a phone call).

“No, I only took a couple of pictures.”

As a small start-up company, we do the bulk of our custom work with the help of our own Imagineers. This includes photo shoots, graphic design, creating captions (copy), blog posts, and even GIF creation. Be mindful not to eliminate these tasks before they are even considered due to simply believing that there is no way you could put them on your resume.

For example, if you modeled or took pictures on behalf of a partner you could consider that as being a brand representative or, depending on the duration, a brand ambassador. Just ensure that when wording it, you explain relevant details and tailor it to the overall objective of your resume. These details could vary from follower count to engagement.

Have more insight on working for a small start-up company? Comment below, we’d love to hear from you!

Story By: Daija McElwee

Three Easy Ways to Collaborate with Brands

Three Easy Ways to Collaborate with Brands

Once you’ve decided upon your first collaboration (learn how to land your dream collaboration here), the next step is understanding what your options are and figuring out exactly what to pitch.  It’s crucial to be confident and have a plan before heading into any negotiation.

How to Land Your Dream Collaboration as a Beginning Social Media Influencer

How to Land Your Dream Collaboration as a Beginning Social Media Influencer

If you’re an aspiring social media influencer, or new to the game, you’re most likely not new to the idea of collaborating with brands to grow your following.  Once you’ve established your space on social (check out our Beginners Guide to Fashion Blogging post), the next step is figuring out how to maintain interest and provide value to continually grow and expand your reach.  One of the easiest ways to do this is by collaborating with like minded brands.