Although “customer personas” sounds like “target audience,” these two concepts are NOT the same. We’re explain the difference.
Storytelling has been part of society in social and cultural contexts for centuries. Sharing stories is part of everyone’s day to day lives whether it be for educational or entertainment purposes. We are social beings and we typically enjoy sharing or at least listening to other’s stories. That is the exact reason why you should be actively sharing your brand’s story to your target audience.
Building winning relationships is something that we, here at Imagine Media, are super intentional about and hyper focused on this quarter. In today’s technologically advanced society, consumers have the ability to purchase anything anywhere, at any time, with the click of a button or type on their keyboard. Almost everything is available online. So, what drives individuals into small businesses or stores when they could achieve the same goal on the couch in their PJ’s scouring the internet? The answer; personal relationships.