Campaigns

Understanding Google Analytics Terminology

Understanding Google Analytics Terminology

We know that keeping up with digital media lingo can be a task in and of itself which is why we have listed some of the most common Google Analytics terms and their definitions to help you quickly grasp what they mean, so you can focus on capitalizing from the software rather than Googling what it is telling you.

Marketing Plan vs Marketing Campaign

Marketing Plan vs Marketing Campaign

The term "campaign" can get throw around in the marketing industry. Some people may mistake a marketing campaign for a marketing plan, but do you understand the difference? We break down the process of developing and executing a strong  marketing campaign for you and your audience.