Branding

Trending Events & Social Strategy

Trending Events & Social Strategy

How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.

The Importance of Establishing Brand Guidelines

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When you’re building the brand behind your company, it’s important to establish a set of rules and guidelines to promote consistency throughout your marketing materials. Brand Guidelines serve as a resource for how to present your company to the world. From logos to fonts and brand voice to the color palette, this style guide will ensure that your company is properly represented across all platforms.

When we onboard a new partner at Imagine Media, one of our first steps is to take a deep dive into their brand guidelines. This information is vital to our team because it helps us understand the company at a very personal and detailed level. Whether it’s our copywriter trying to assume the brand voice, or our graphics team making content for their social channels, all of the information included in the brand guidelines helps us build and represent their brand.

You might be wondering what should be included in your brand guidelines. As with any creative process, a great place to start is by building a mood board. This will help set the tone and overall feel of your brand.

Another important element to include in your brand guidelines is all versions of logos and signature graphics that you would like to be utilized. Specifying color and logo size is important for people working with these elements. You can also make clear what would be an example of unacceptable logo usage in this section.

Next, you’ll want to incorporate typography and messaging. Determining the fonts that represent your brand is an important step in creating the personality of your company. Messaging and brand voice are how your brand communicates with their audience. This subject can be relatively tricky, but if you provide your creative team with a clear brand voice, it will make the copywriting process much more effective.

Finally, defining your company’s color palette is an essential part of your brand guidelines. Keeping color consistent throughout your marketing materials will support your presence online, on social media channels and throughout your marketing campaign. When you consider colors like Tiffany turquoise or Coca-Cola red, you get a true appreciation for how much color influences your brand.

Now that you are equipped with the knowledge of brand guidelines, take note of how other companies establish their timeless brands through these elements. If you’re interested in learning more about branding, we highly recommend our friends at Wildcat Echo, who have branding down to an art form!

Story By: Sophie Duncan

How Color Influences Your Brand

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It’s pretty obvious that color and branding come hand in hand. Color can not only influence buying habits, but it also helps consumers create a relationship with the brand. When you think of companies like Tiffany and Co’s blue or the bold red of Coca-Cola, you have an immediate association with that brand. From that initial reaction, you could probably imagine an advertisement you’ve seen or that company’s website. Color helps create a personality around the brand and stretches across all associated platforms.

When we onboard our partners, one of the first things we ask for is their brand guide, which would ideally include the brand color scheme. We take this color scheme and use it in all elements of their social strategy, from graphics to photoshoots. Our goal is to develop consistency across our partners’ social platforms, and the color scheme is essential to establishing this across the board.

Some of the most important places to incorporate your brand colors into your social media platforms are in your logos and graphic images. Our partners at DO GOOD X set a great example of how color can be used in branding throughout their Instagram feed. This approach can also be applied to your Instagram Stories if you are incorporating graphics into that strategy.

We love to incorporate our partners’ brand colors during our photoshoots and creative strategy too. Jewelry partners like James Allen and Brown and Co have impressive Instagram feeds where their brand colors are intentionally displayed throughout their feeds. We buy paper in the partners' brand colors and use it as a background for our flatlays, or select props based on these color schemes too. 2ULaundry's Instagram feed is a great example of how colorful props can be used to establish the brand colors within the creative strategy. 

Choosing your brand colors is an important decision. Color has a psychological effect that will influence consumer behavior, and different colors evoke different emotions among the audience. Think about your brand values and voice, and use color to reinforce these themes throughout your branding.

To learn more about branding beyond just the color scheme, check out our branding blog.

Story By: Sophie Duncan

5 Best Books to Channel Your Inner #GirlBoss

5 Best Books to Channel Your Inner #GirlBoss

With summer right around the corner, it’s time to stock up on some poolside reading material. Mixed in with the latest mystery novel and guilty romance, try adding some of these motivational and informative books to enhance your #girlboss knowledge!

5 Things Businesses Should Avoid on Social Media

5 Things Businesses Should Avoid on Social Media

Social media can be a powerful tool for your brand, which is why it is important to be aware of some of the major mistakes that people constantly make. Some of these may seem obvious, but it is crucial that we avoid these 5 things while navigating social media platforms.

The Importance of a Content Calendar

The Importance of a Content Calendar

Mindlessly posting content can raise brand awareness, but it is important to go one step further to decipher what story you are trying to tell. A simple (and fun) way to ensure that you are posting purposeful content is to create a content calendar.

Choosing the Best Social Media Platforms

Choosing the Best Social Media Platforms

Launching your brand on social media can be intimidating. It can be extremely challenging but following some of these tips will help lead to a successful social media launch.