BrandDevelopment

Trending Events & Social Strategy

Trending Events & Social Strategy

How can your business use events like the Super bowl, the Golden Globes, and the MET Gala to promote your brand Hint: You don’t need a 30 second TV spot or millions of dollars in your marketing budget. It’s easy to take trending topics and make them relevant to your industry or more importantly make your brand relevant in your industry. Here are a few tips and tricks on how to amplify your content or brand message for the next trending event.

Something Verified, Something Blue

Something Verified, Something Blue

See those little blue and white check marks next to the user handles? Yeah, you recognize that symbol. You see it next to the names of celebrities, well-known athletes, and big-name companies like Apple. You also most likely know that that little check mark means that the account its attached to is “verified.” But what does that really mean?

Establishing a Unique Visual Identity for Your Brand on Social Media

Establishing a Unique Visual Identity for Your Brand on Social Media

Last week, I had the opportunity of attending a webinar held by Co-Founder and CEO of FlashStockGrant Munro. Now this post may seem like a lot of information to process, but stay with me, I promise you will be well on your way to becoming a branding and social media guru once you've finished reading.