Advertising

Twitter Steps Up Their Advertising Game

Twitter Steps Up Their Advertising Game

While Twitter has always been an important platform for offering quick customer service and pithy one-liners (ideally ones that go viral), it has the potential to become as big of an advertising channel as Facebook, Instagram or LinkedIn, if you know how to target your audience. Check out the top 3 things we’re most excited about when it comes to Twitter ads:

3 Ways to Maximize the Return on Investment of Instagram Stories

3 Ways to Maximize the Return on Investment of Instagram Stories

What’s even better, though, is Instagram Stories not only have a huge, international audience, they also offer dozens of ways in which businesses can get creative, show off their brand in unique ways and generate conversions toward marketing goals.Check out our top 3 tips to get the best return on your investment with an Instagram Stories strategy.

The Best Food and Beverage Advertising Trends of 2017

The Best Food and Beverage Advertising Trends of 2017

Social media became even more integral to successful marketing strategies in 2017 and the food and beverage industry is no exception. While many food & beverage companies may not have benefitted from big developments in e-commerce on social media, there was no shortage of advertising trends. Keep reading for some of our favorites.

Should Your Brand Advertise on Facebook or Instagram?

Should Your Brand Advertise on Facebook or Instagram?

Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows Facebook to find the most relevant people and cheapest results across both platforms. 

Pinterest Introduces Promoted Videos

Pinterest Introduces Promoted Videos

The current social media trend seems to be where video goes, advertising dollars soon follow (see: Instagram Story ads, Snapchat’s expanded advertising platform.)  Pinterest hopped on the bandwagon this week by rolling out Promoted Video Pins to all advertisers.

Facebook Messenger Ads: What to Expect

Facebook Messenger Ads: What to Expect

Earlier this month, Facebook announced the addition of ads to its Messenger app and all 1.2 billion of its users. The new ads, which will appear within a text conversation, will roll out to the first users by the end of the month.

6 Social Media Behaviors to Avoid

6 Social Media Behaviors to Avoid

With over 2.8 billion active users on social media, there's no denying that social plays a key role for businesses and marketers alike. It is a loss for any business to not be taking advantage of this resource. So, assuming your business is already on social, there are 6 main behaviors that you want to avoid to be ensuring that you are leveraging your social media rather than getting lost in the crowd.