The Ultimate Social Media Terminology Glossary

In an ever-changing social media world, it can get a little (okay, a lot) overwhelming to keep up with all of the terminology associated with every. single. platform…and trust us, there are plenty. If you’re a social media expert, tweeting, posting, and hashtagging probably feel second nature. But even the experts need to discover a new term with all of the new updates popping up. Whether you’re scratching your head over the difference between a retweet and a reply, or you’re ready to update your already extensive social vocab, this is for you.

Without further ado, The Ultimate Social Media Terminology Glossary (categorized by 6 major platforms):


Profile – A personal page created for individual use.

Page – This is your business profile or page where customers can find your posts and business information.

Page Like – When a fan likes your page, anything you post or update will show up in their news feed.

Activity Log – A log that shows you all of your scheduled content, as well as past content posted to your page.

Insights – This is your analytics hub. You can find all post and page analytics here.

Reach – The number of people who saw your post. This includes the number of people you reached through organic and paid reach.

Organic Reach – The number of people who saw your post.

Paid Reach – The number of people who saw your post due to an ad you paid for.

Engagement – The number of likes, Facebook Reactions, comments, and shares you receive.

Post Clicks – The number of people who clicked on anything in your post. This could include someone clicking on an image with a “see more” call to action or a URL you included.

Post – A term used for sharing content on your Facebook Page.

Text-Only Posts – A post without an image, video, or link.

Multimedia – A post that includes an image or video.

Link – A post that includes a URL.

Facebook Live  – Facebook’s live-streaming video feature.

News Feed – Your news feed is the first thing you see when you log in to Facebook. The feed shows new posts from pages and profiles you’ve liked.

Timeline – The stream of updates on your own personal profile or page.

Profile Picture – The image that represents you or your business. This is the smaller photo that shows up alongside all of your posts.

Cover Photo – The 820 x 312 pixel image found at the top of your page or profile.

Like – An engagement function that lets fans give positive feedback on a post.

Comment – This one is self-explanatory!

Share – The share feature lets you share the content you enjoy with personal Facebook friends.

Facebook Reactions – An extension of Facebook’s Like button. There are six reactions: Like, Love, Haha, Wow, Sad, and Angry.

Message – A private message.

Chat – An instant messenger.

Tabs – These are found underneath your profile photo and are links to information on your business, location, photos, videos, and third-party apps you have.

Events – Facebook Events can be created by a page or profile, and are used for parties, business events, and planned chats.

Group – This can be public or private, and gives users the chance to come together to talk about a specific subject in one place.

Friends – A friend is someone who received your friend request from your personal profile and accepted it. Once the request is accepted, you will start seeing their updates in your news feed.

Fans – These are the people who liked your business page. A business does not have to take any action for someone to become a fan.

Sponsored Story – This is a message that comes from a friend about them engaging with a page, app, or event that a business, organization, or individual has paid to highlight.

Promoted Post or Boost – You can pay to boost a specific post so that it is shown to more friends or fans.

Display Ad – An ad you create that is shown on the right-hand side of Facebook along with other ads.



Tweet – The content you share with your followers.

Handle – This is your “username” on Twitter that appears with an “@” symbol in front of it.

Hashtags – Although they were originally created and supported by Twitter, hashtags are now utilized on Facebook, Pinterest, Instagram, Vine, Google+, and Tumblr. A hashtag is a group of words or phrases (with no spaces), preceded by a # sign (i.e. #ONECON or #CCPin). It is used to tie various social media posts together and relate them to a topic. Topics are sometimes connected to an event, TV show, sporting event, or any happening or trend etc.

Reply– You can reply directly to a tweet. Only the people following you and the person you’re replying to can see your reply (unless you place a character before the handle at the beginning of the tweet).

Retweet – A way to repost or share someone else’s tweet.

Favorite – This functions just as a Facebook “like” does. You can also use this as a saving tool and go back to your favorites later.

Mention – The act of including someone’s handle in your tweet. That person will then get a notification that they’ve been mentioned.

Direct Message – This is the only way to talk to someone on Twitter privately. You can create these by either starting your tweet with “DM” or going to someone’s profile and using the “message” function.

Feed – This is the first thing you see when you log in to Twitter. New posts from your followers are placed in your feed.

Followers – These are the people who have followed your handle and can see your updates in their feed. You do not have to follow them in order for them to become your follower.

Following – These are the people you follow so you can see their updates in your feed. They do not have to follow you for you to be able to follow them.

Trends – The most commonly used hashtags at that present time are considered trends. They can also be made to pull from a specific location.

Lists – Groupings of your followers that you’ve created and categorized so that you can find them easily.

Connect – A tab where all mentions, replies, retweets, and favorites can be found.

Discover – A tab to search for hashtags, handles, and keywords.

Verified Account – This is used to establish authentic handles of key or public individuals and brands.



Profile Picture – The image that represents you or your business. This is the smaller photo that shows up alongside all of your posts.

Like – An engagement function that lets fans give positive feedback on a post.

Comment – This one is self-explanatory!

Discover – A tab to search for hashtags, handles, and keywords.

Top 9 Grid – referring to the top nine images on your profile page. This is the first glimpse and the first impression in to your company or personal profile.  



Update – Status updates and content that you post.

Profile – Similar to a resume, you add information about you and your job history.

Company Page – A place for businesses to include information about their business and create updates about their business and their industry.

Mention – Just like Facebook and Twitter, you can mention others in your LinkedIn updates.

Connection – An indicator that you and a person are connected to each other.

Degrees – This acts like 6 degrees of Kevin Bacon by showing you how you are connected to a person even if it’s through a number of people.

Invitation – Invite someone to join your network and connect with you.

Introduction – A way to introduce yourself to those you are not currently connected to.

Groups – These can be public or private, and can be created by an individual or company. It allows users to come together and talk about a specific subject on one page.

Network – Your connections which also includes the connections of your connections.

Recommendation – A way to recommend a friend/colleague, based on their professional experience, to anyone who views their profile.

Influencers – Key and influential people in your industry that can provide you with great content.

LinkedIn Today – A source for all of your industry news in one place.



Pins – An image uploaded (“pinned”) from any webpage or your own computer to a Pinterest board. All pins link back to their original source, so make sure you choose the right webpage.

Pinner – The person behind the pins.

Repin – The act of sharing someone else’s pin.

“Like” – This functions just as a Facebook “like” or a Twitter “Favorite” does. It tells the pinner you enjoyed what they pinned.

Board – A grouping of pins under a category you’ve created. It allows you to organize your thoughts, images, and websites.

Mention – Just like on Twitter, Facebook, and LinkedIn, you can mention another pinner in a post. They will also get a notification about the pin.

Follow – The act of following other pinners or just a couple of their boards. They do not have to follow you back for you to be able to follow them.



Profile – This is the landing page that displays your profile picture, the information you’ve provided, and the content you’ve posted to Google Plus.

Page – Similar to a profile, a Google Plus Page is created by a business or a brand.

+1 Button – This functions as a Facebook “like” button does. The +1 button allows users to indicate they appreciated your content.

Share – This button, which looks like an arrow, allows others to share your content on their Google Plus Streams.

Comment – This one’s easy…people can comment on your content!

Tag – When mentioning an individual or business in your Google Plus content, make sure to tag them. When you do, they get a notification that you have mentioned them. This feature operates like it does on Facebook, so before typing the person or businesses name, include the “@” symbol. This will produce a drop-down box that will change based on the letters you type. Find the person you are trying to tag and click on their name.

Google Plus Streams – This is your view when you log in to Google Plus. It shows the stream of content posted from others in your circles.

Circles – These are the categories you create to organize your followers and the people you follow. These categories can be anything you’d like them to be, but the most common examples include “Family,” “Friends,” “Work,” “Local Businesses” etc. When posting content, you can choose to expose your content to the public, your Circles, or Extended Circles.

Extended Circles – These are tricky because just like Facebook’s algorithm, we’re not quite sure how Google decides who to show your extended content to. Essentially, by sharing your content with your Extended Circles, your “friends of friends” MAY see your content.

Local – A Local Google Plus Page allows your customers to find your hours, address, and phone number all in one place. This information is displayed within a Google Search, so you want to make sure your information is accurate and up to date.

Hangout – A Hangout is a video chat with up to 10 people at one time.

Hangout on Air (HOA) – This is a Google Hangout that is “broadcasted” (on air), and can be watched both live on your Google Plus Page or after the Hangout. The finished product can be found on both your Google Plus Page as well as your YouTube page, which makes Hangout’s on Air a perfect content marketing platform for customer promotions via social media, email, and website.

Communities – Google Plus Communities are created by brands or individuals to encourage conversations and share information around one specific topic or service.

Google Plus Bar (or Sand Bar) – The Google Plus Bar is the gray bar that lives at the top of any Google property with your image and a drop-down arrow. This function allows you to share content from other Google properties to your Google Plus Page quickly.

Story By: Jesse Wiley