Yes, we said it. The Imagineers aren't your average "Sports Fans", but you could have caught us all glued to the TV on Sunday night. No, not for the game, but for the commercials. And not for the reason you're thinking either (entertainment). With previous Social Media "wins" during huge pop culture events including the famous Arby's Pharrell moment and the Oreos Super Bowl moment, we're always on the lookout for the next trending topic to relate to one or more of our clients. In this post, we'll be talking biggest Social Media Moments.
Let's get this started with the Social Giant itself, Facebook. With 60 million active users and 200 million posts, it appears that Facebook won #SB50. Sorry, Twitter. Although Facebook's new Sport's Stadium had some trouble keeping up with the game, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way.
“The automaker aired four Super Bowl ads. "The Chase" came out on top on Facebook, garnering more than 14 million views Sunday night, according to Pixability. Helen Mirren's anti-drunk driving spot for Budweiser was right behind it with more than 13 million views but was the most-shared commercial on Facebook with more than 81,000 shares.”
And let’s not forget that Half Time show. Hail Queen B!
“While most people preferred Beyoncé to Coldplay during the halftime show, Coldplay's set attracted more conversation on Facebook with 9.3 million interactions from 6 million people. Beyoncé drew 8.8 million interactions from 5.2 million users. The ending with the two, along with Bruno Mars, was the most social moment on Facebook during the entire Super Bowl broadcast, with Lady Gaga singing the national anthem ranking third.”
Now Twitter hasn’t been having the best year, but the biggest moment for this mico-blogging site came at the very end. Being in the Social Media world, we know more than ever that the Entertainment Industry is over saturated with Product Placement and Promotion (how did Jeep beat out other brands, by the way?) this moment came as a surprise to us all, and led the Twitterverse to question if Peyton Manning is getting more than enjoyment out of popping open a Budweiser to celebrate his win. ICYMI, Manning mentioned that he was going to celebrate by kissing his children and wife, drinking a Budweiser, and thanking the Man Upstairs, therefore handing the Beer Manufacturer $3.2 Mil in free advertising. Twitter influencers including Jimmy Kimmel and more jumped on the opportunity to call out this blatant product mention, and Budweiser was quick to let us know (via Twitter) that they were as surprised as we were. Which begs the question, was Budweiser the overall champ?
Regardless, there was no question that Social Media saturated every ad. That’s what keeps us in the business, folks!
Post by Margot Dukes