There’s no doubt that social media has changed life as we know it. From how we communicate, to how we shop and even to how we learn about new things. With the announcement of Scroll Free September, the conversation has shifted to the negative aspects of social media such as depression, anxiety, lack of sleep, cyberbullying, negative body image and even just overall FOMO (fear of missing out).
While we agree that it’s extremely important to raise awareness about the negative effects of social media, it’s also valuable to highlight the ways that social media has made a positive impact on the world. From fundraising to informal learning opportunities, to connecting organ donorsand bringing important causes to light, social media, just like any form of media, plays a large role in impacting our world for both good and bad. On a smaller scale, social media connects friends to their distant loved ones all over the world, helping them not feel so far away.
As with anything, the best way to use social media for good is to curate your content from the heart. As the Instagram celebrity @yoga_girl says in her Ted Talk about social media, if you only post your highlight reel without incorporating your true self, you are putting off an unrealistic expectation of you and/or your business. Followers will most likely connect to content that they feel is relatable and sincere. Which is why from a business perspective it’s important to tell your story because that’s what most strongly resonates with audiences on social media.
If you choose to participate in Scroll Free September, we hope that you return from a social media hiatus with a renewed perspective of how these platforms can be used to promote more good in the world. Whether it be connecting a consumer to the solution they need, connecting old friends who have lost touch or creating new communities who would never have known each other prior, we celebrate social media and our active choice to participate in it to spread more good in the world.
Check out how social media has impacted the Imagine Media team here.
Story By: Sophie Duncan