We recently shared the best food and beverage advertising trends with you, but as one would assume, your advertising success has a direct correlation with how effective your social media strategy is. According to Hootsuite, 80% of the Food and Beverage Industry uses social media instead of traditional marketing to nurture leads, improve ROI, and stay in the know about customers- and competitors.
If you can create an emotional connection to your food, drinks, or ambiance, you will not only gain new customers, but you will retain them.
This is why it is crucial that you have a unique, thought out social media strategy for each social media platform that you are active on. You can't apply the same strategy from print advertising to digital and the same is true for social media platforms, which is why we have listed some of the best practices for each platform below:
Story by: Devyn Lamon