Is It Worth It?
Instagram, Facebook, Linkedin, Twitter, Pinterest, Vine, Snapchat - we’re out of breath just thinking about the list. But you get the picture, social media is growing and it’s growing fast. In our opinions, Snapchat is on the rise and it’s something your business should not breeze past. If you’re considering a Snapchat account, don’t half a** it (excuse our French). If it’s worth doing...well you know how the phrase goes.
It’s Worth Doing Well.
We’re going to let you in on a secret: there’s a strategy behind every single post you see on Instagram, Facebook, Twitter, etc. And just like the others, Snapchat should be done with a well thought out strategy and follow-through. Lucky for you we have broken down some of our thoughts on different Snapchat tactics.
Strategy Concept 1: Behind-the-scenes
If the post is going to last for 24 hours, make the photo worthwhile. If it’s something that can be seen again on another social platform, most likely that photo is not going to blow the minds of your followers. Giving your audience a feeling that they are viewing something in the moment and never before seen is irreplaceable. If you make the bomb-est red lipstick on the planet, show your fans where the lipstick is made and what the production line looks like while it is in process.
Strategy Concept 2: Discounts and Coupons
This idea is so genius we wish we could take credit. Check it out:
A Snapchat promotion run by 16 Handles, a New York City-based yogurt shop, used three steps to accomplish their marketing goal:
Users would send a Snapchat image of themselves tasting yogurt on-site to the company’s Snapchat account.
16 Handles would automatically send a Snapchat image of a coupon back to the user’s account.
Users have to wait to open the snap containing the coupon until they are at the register and ready to redeem it, because when the image was opened, it was automatically deleted after 10 seconds. The coupons ranged in value from 16% to 100% off the purchase.
By giving your audience an immediate and exclusive incentive, Snapchat is providing a layer that other social platforms cannot.
Strategy Concept 3: Stories
Be original and creative. Stories are a string of photos and videos that can be set up on your snapchat feed to last for 24 hours. It appears more to be like a newsfeed of collective images than constant updates, so make it worthwhile. Setting something to appear on your ‘story’ is a good idea if you have a large following, and then at the end of the 24 hours you can see how many of those followers actually viewed the story. Snapchat analytics in a way.
Extra fun tip to try! Create your own GeoFilter, head to Snapchat Online to learn how.
Check us out on Snapchat! @ImagineMedia
Post By: Carolyn Whalen