Should Your Brand Advertise on Facebook or Instagram?

advertise facebook instagram

There are over 600 million users on Instagram and 51% of them access the platform daily, making it impossible to ignore the potential brand awareness that can come from Instagram advertising. 

However, there’s no questioning the power Facebook ads hold. Facebook is the largest social ad network, so this social platform takes precedence when it comes to advertising, but whoever coined the phrase “you can’t have your cake and eat it too” is wrong in this instance. 

Facebook advertising has the capability to run ads on both Facebook and Instagram. In fact, Facebook takes the guessing game out of things by optimizing the ads delivery. This automatic placement feature allows FB to find the most relevant people and cheapest results across both platforms– plus the Audience Network and Messenger. 

Don’t have an Instagram account? No worries. Facebook will use your brand’s Facebook page to serve your ad on Instagram. Click HERE to learn more about how you can leverage the automatic placement feature for your advertisements. 

Story by: Devyn Lamon