The front page of the internet, aka Reddit, is developing native ads for its popular mobile app. The new ads, called native promoted posts, will launch on iOS on Monday, March 19. Given the 330 million active users who access the Reddit app every month, accounting for 41 percent of all time spent on the site, the announcement is especially exciting.
According to Marketing Land, the promoted posts will, for the first time on Reddit's mobile app, allow users to interact with ads using the same actions available on a standard post, including upvotes, downvotes and comments.
While promoted posts certainly open up a new avenue for advertisers to reach and engage with Reddit users, they will need to proceed with caution. Reddit is famous (or infamous, depending on your point of view) for generating wildly viral posts, photos and news stories that eventually spread to other social media platforms and news channels. Since not all of the attention is positive, advertisers should carefully choose the content they promote to ensure it generates positive interactions and feedback from users.
Overall, this is an important development for advertisers to better reach an active section of the internet, full of potential customers. Check back here for more Reddit, social media and advertising news!
Story by: Devyn Lamon