I have one actual friend, out of the fifty or so acquaintances, whose baby photos and videos I actually enjoy looking at on Facebook. Like today for example, said friend posted a seriously cute video of her seriously cute child, and I voluntarily enlarged the video, and even turned the sound up so I could hear the little human. So does this mean I'm about to see a lot more baby videos in my newsfeed? Well, I really hope not, but I better be careful with which videos I do watch, according to Facebook's further take on world denomination... I mean, their new News Feed algorithm. YouTube better watch its back...
"The more Facebook understands which videos are great and which are boring to which people, the faster it will grow its view count, which has already reached 4 billion per day — astounding considering it was at 1 billion per day in September.
Just a few weeks ago, Facebook’s algorithm started factoring in how long you linger looking at posts and videos. Together with the new change, just pumping video content into Facebook won’t get you very far. Clips must be visually tantalizing from their first second, and vivid even when silent as that’s how they play unless you click. To get more News Feed visibility and reach, they’ll now have to be so interesting that people watch them to the end in full-screen in HD.
The update comes just after Facebook overhauled its video analytics offering for Pages. Instead of having to export data to Excel, Page admins now have a dashboard to track views of all videos they’ve shared, measure auto-plays versus click-to-plays, compare time periods, and see their top videos by performance so they know what to share more of."
And here comes the hard part... YouTube just isn't that smart. Yet. I'm not saying they won't recognize the success Facebook will have with this new algorithm and change their ways, but right now they are a one stop shop. You visit to check out that one workout channel you like (Tone It Up, anyone? Seriously, check them out.), or to watch funny Mad Men mash-ups. But it doesn't exactly KNOW what you like, love, or despise. Facebook, however, does, and they're just the smartest, y'all.
"Facebook basically has free reign to stick whatever it thinks you’ll love into the News Feed. Every video you see there is essentially a recommendation. And since the feed is so popular, it knows you’ll inevitably see these clips. All it has to do is figure out what you care about.
And that’s getting a lot easier thanks to big data. Facebook can crunch insanely specific info on viewership behavior to learn what you want to see. Did people watch for 3 seconds? 11? 96? How many seconds in did they turn on HD? Was it so visually stimulating they watched the whole thing full-screen but on mute, maybe because they were at work or didn’t have headphones? Not to mention whether they Liked it, shared it, blurted out “sweet!” or commented an in-depth response to the content."
So I'm warning you... Be careful what videos you linger on these days. They may come back to haunt you.
Post by Allie Nute