Pinterest is known for being the top spot for finding inspiration based on the latest trends and ideas. To become more involved with the e-commerce side of digital marketing, Pinterest has made updates to become a hub for online shoppers.
The idea behind the update is to create a one-stop shop for buying items similar to things people are already interested in by showing them products that reflect what they’re pinning. Pinterest will use people’s searches, interests and other behaviors on their account to help pick the best items for them to see. On the home feed, Pinterest will show a section labeled “Picked for You”, where people’s personalized pins will appear.
The social media platform has always shown relevant pins to users based on what type of content they’re interacting with. But now these interactions will lead to stronger calls-to-action, increasing the chances that a user will make a purchase.
Pinterest also recently introduced product catalogs, where an e-commerce site can upload a group of products as shoppable pins. The catalogs highlight multiple products from one company at the same time when a user opens up a pin, allowing people to see a whole product category instead of just related pins. Because of this, brands will have an easier time showing multiple items to a potential customer at one time.
In addition to this capability, Pinterest also introduced shoppable advertising options with product tags, which isn’t seen on any other social media platforms. The shopping tags allow users to shop from Pinterest directly from the tagged pin. While other platforms feature shoppable posts, Pinterest is unique in allowing ads to take this form.
While Pinterest has always offered the option to advertise on its platform, this new update is a great time to start thinking more about your advertising budget and strategy on Pinterest. With the update, Pinterest mentioned the success of running ads on Pinterest, describing the return on investment as being twice as high as other social media platforms. If you’re thinking about advertising on this platform, now is the time to start!
Pinterest already sees a lot of success with e-commerce businesses. This new shopping update, paired with Pinterest’s overall goal to better align with shoppers, is helping businesses see even more success with Pinterest advertising. Because pinners are planners by nature, these updates help keep users informed on what they might want to shop for while also making it easier for companies to share their products more easily.
With many new shopping capabilities on Pinterest, these updates can help your business see more digital marketing success. Want to dive right into advertising on Pinterest but need some help? Contact us to take advantage of this update.
Story By: Keagan Ross