Pinterest rolled out a new seasonal feature that will give you yet another reason to keep pinning, especially during the holidays. With Pinterest Secret Santa, the app allows you to find your family and friends on Pinterest, then it uses its API to curate a gift guide board made just for that person based on what they have been saving in the app. No more aimless wandering through stores (or at least less of it)!
You can thank Pinterest for making your Christmas shopping a little easier. Find out how brands are taking advantage of this new feature and how your brand can too. Read more here.
Story by: Kris Martins