“Meh.” A word we’re hearing a lot following the new Instagram logo launch last Wednesday. Citing an ever evolving and growing community, Instagram made a drastic logo change and announced it with a cute, quirky video to get all users on board. But did it work? According to our friends over at Social Times, the logo was not greeted with open arms. In fact, 53 percent of the feedback received after the launch was negative, with a mere 14 percent being positive. The other 33 percent of the “meh’s” went to a neutral audience, probably still trying to figure out what Instagram even is. Social Times also researched what words were being tossed around the day of the launch, with the biggest ones being “New Update,” “Hate,” and “Ugly.” Yikes! Memes immediately erupted after the launch as well, comparing the logo colors to a "rejected Starburst flavor," "a PowerPoint theme," and countless others.
The other biggest complaint is how the icon sticks out like a sore thumb on their home screen. Surrounded by blues (Facebook, Twitter, Mail, GroupMe), greens (Vine, Hulu, Spotify, Starbucks), whites (Google, Netflix, Dropbox) and our favorite yellow friend (Snapchat), the swirling purples, reds and oranges stand out a lot. The clashing basically makes us want to take a page from Ron Swanson’s book and…
Not only did the Instagram icon get a revamp, the entire color scheme of the layout was changed around. It’s like they took our cute and comforting Instagram comfort blanket and snatched it away with no warning! Warm colors are now replaced with a sleek black and white and the orange notifications box has been replaced with a glaring red box. Instagram's partner apps, Boomerang, Layout, and Hyperlapse, also got a logo change, with corresponding purples, oranges and reds taking over their logos as well.
So what do you think? Is Instagram only the start of our favorite social media apps drastically changing? Or are we all just freaking out for no reason?
Written by: Hannah Baumgarten