In order to grow your business and make it a name that people know, you need to take steps to make that happen. The food and beverage industry is a make or break industry, and you can’t sit around and wait to see what your competition is going to do. That’s why networking is the place to make a breakthrough. It’s not a sought after area to reach consumers, which is what makes it brilliant. The key here is to know how to work this area; below are some pointers on how to navigate this playing field.
Networking in the food and beverage industry can be tricky. You have to know what platform and events would reach your target audience. Doing research on the networking event is the first step. See if there are hashtags to use on Instagram, Facebook, or Twitter, and start incorporating those hashtags in your posts. Create an incentive for your audience to use the hashtag and attend the event.
Dreamgrow.com says people spend, on average, 69% of their time on social media. Use this to your advantage by engaging with them and knowing which platform to use. On Twitter, link clicks account for 92% of all user interaction with tweets. Tweet about the event, making sure to tag the event and use relevant hashtags. On Instagram, posts tagged with another user (56%) or location (79%) have significantly higher engagement rates. Again, post about the event, create buzz for it, tag the event, and use their hashtag. Support a posting strategy with frequent Instagram Stories to capture the attention of an even wider audience.
A way to gauge if you’re actually getting ROI is to not give out all the information at once. Use the “DM us for more details” approach. Have people tag your business and check the hashtag of the event to see how many people are using it.
As a business, you need to know how to reach your target audience and engage with them on social media. Creating a need for the consumers that they didn’t know they had is beneficial, and this is where the networking comes in. It helps engage with them in a new way, you can measure the ROI, and you will reach a wider audience as well.
Story by: Kelly Baker