Well, friends. The day finally came. Mobilegeddon officially reared it's ugly (or beautiful, depending on which way you're looking at it) face. This storm has been a'brewin' now for over two months, since Google announced it's impending "Mobile-Friendly" search plans, and on April 21st the new algorithm took it's place high upon the search engine food chains. So what exactly am I talking about?
Basically, Google search is now factoring "in a website’s “mobile-friendliness” as a ranking signal – meaning that those sites which weren’t optimized for smartphones’ smaller screens would see their ranks downgraded as a result. Today, Google is flipping the proverbial switch, and is rolling out its mobile-friendly update – something that could potentially affect over 40 percent of Fortune 500 websites, according to recent tests. In order for a site to be considered mobile-friendly, its text has to be readable without tapping and zooming, its tap targets need to be spaced out appropriately, and the page avoids unplayable content or horizontal scrolling. In other words, the site simply needs to be easily usable from a mobile device."
This update hasn't sent just the little guys into a panic either. It's also causing some late nights for the big guys. According to TechCrunch, "just over half (52 percent) of the Fortune 500 operated mobile-friendly websites ahead of Google’s update. But the shift to mobile cannot be ignored any longer by these big brands – or anyone else. According to eMarketer, the number of smartphone users worldwide will surpass 2 billion in 2016, and will come close to hitting that mark this year. In 2015, the firm said there will be over 1.91 billion smartphone users across the globe. And by 2018, over one-third of consumers worldwide will use smartphones."
So guys, time to get with the program! To see if your website passes Google's intimidating test, simply plug the URL into this Google Mobile-Friendly Test and await the results! Dun, dun dun.....
Post By Allie Nute