Augmented Reality is the integration of digital information and media in a user's day to day in real time. There is not a tremendous amount of AR technology around currently, many have heard of the heads up windshields or Google glass as being the leaders in this "new reality".
However, AR isn't a completely foreign concept, it's history dates back to 1998 when the yellow light to indicate the first down in football was introduced. AR's integration into society is subtle but not far fetched. By utilizing AR, users are already able to use the most direct, fastest route to their destinations using GPS. In addition, imagine yourself shopping and able to see which foods fit into your dietary restrictions or which couch would look the best in your living room before you buy it. While it seems futuristic in nature, brands are already investing millions to billions on research and development of a new user integration.
Mira Prism is a new augmented reality headset you can use with your iPhone for just $99. The Mira Prism has many holographic game capabilities as well as user to user sharing. Oddly enough, the Prism does not use electronics, it simply reflects the iPhone's screen onto optimized coated lens which superimposes graphics onto the real world. As AR technology becomes more widely spread across users worldwide, it will be important for marketers to have an innovated and immersive strategy on how to incorporate their brand in a virtual setting.
Story By: Reshma Brahmbhatt