Welcome to the new age of filmmaking, where movie magic happens right on your smart phone.
Well-known companies are leading the charge as they harness new technology that is revolutionizing visual media content. Bentley redefined luxury car commercials last year when they released a full-length commercial shot and edited it on an iPad (if you haven’t seen it yet, it is definitely worth a few minutes of your time). Yes, you heard that right. The notoriously lavish car industry put an iPhone into their commercial marketing budget instead of expensive filmmaking equipment. This suggests that going mobile is the way of the future for digital storytellers.
And for good reason. New technology found in the built-in iPhone camera is taking photography and filmmaking to a completely new level, making it even easier to create and edit visual content in real-time. The built-in camera on the iPhone 6 comes with options to capture 1080p HD videos at 60 frames per second - which rivals the recording quality on Canon’s mid-price ranged camera models. And from there, you can add on accessories at a fraction of the cost of traditional camera additions. For example, the Olloclip lens will cost you $70 and can be mounted directly on your phone. This lens gives you a wide angle as well as a fisheye lens option, quickly and cheaply turning your phone into a high-quality video camera. When compared to other interchangeable Canon lenses, that will normally cost you upwards of $1,000 per new lens, these iPhone video options quickly become the most economical option for all.
Having the ability to create high-quality videos on your iPhone or iPad - coupled by the fact that you can edit it down on these devices - is definitely a game-changer for social media. As live streaming becomes more and more ubiquitous in the digital world, the ability to create quality footage that can be immediately rendered and uploaded to YouTube, Facebook or other platforms will only help to bring visual stories from people and brands to more mobile phone users.