If you spend a lot of time on Instagram, you'll know that a flat lay is one of the most visually interesting way to display your products. Here at Imagine, we utilize the flat lay style a LOT - just check out our Instagram! For those of you who are interested in getting a bit more creative with your feed, here are 5 of the most common ways to style a flat lay. If you create one, make sure you tag #ImagineMediaConsulting so that we can see it!
1. THE LIFESTYLE FLAT LAY
The lifestyle flat lay incorporates elements of your day to day life.You can include anything from the book you're currently reading to your signature coffee order. The lifestyle flat lay is a great way for your audience to get to know you on a more personal level and feel as though they have a glimpse into your day-to-day life.
2. THE CREATIVE FLAT LAY
Flex your creative muscles with an out of the box flat lay. We love the idea of spelling out a message to your audience - whether literally or metaphorically! This is especially great for those who love to collage and really jump headfirst into creative projects.
3. THE MINIMALIST FLAT LAY
For those who prefer a more simplistic approach, the minimalist flat lay only incorporates 3-4 items, and typically is taken against a white background. These flat lays are best for posts that want to specifically feature something - whether it be a product, current read, or magazine feature.
4. THE ORGANIC FLAT LAY
Organic flat lays often incorporate natural elements such as plants and fruit. These flat lays are best when displaying beauty items or lighter-colored products. You'll get the ultimate clean and natural feel.
5. THE GRID
The most common flat lays use the grid format. All items appear in a square format when framing the photo and the lines are straight and balanced. The grid often takes the most practice, but has super fun results.
Which flat lay style is your favorite? Have you ever attempted a flat lay before? Let us know in the comments below!
Story by: Isabelle Edwards