When it comes to flat lays, we have a lot of experience. Whether we're styling an ensemble for Cotton Brothers, or showcasing the freshest and most delicious fruits and vegetables in Atlanta at Lucy's Market, we're always excited to push ourselves creatively and the famous flat lay, is the perfect way to do it.
If you're unsure what a flat lay is exactly, check out this Instagram account dedicated solely to flatlays. If scrolling through this feed isn't enough to get you inspired for your first attempt, maybe a few Imagine Media tips will get you there.
1. Select a theme- Think of the overall aesthetic you're going for. What story are you wanting to tell? Is your brand light and minimal with clean lines, or is it playful, filled with color, and little bit unpredictable? Once you've decided on the purpose and your look, ideas will begin to flow.
2. Balance is key- Decide what big pieces you want to highlight and go forward from there. Once you choose the main pieces to focus on, place the smaller accessories strategically around them, keeping the composition in balance. Sometimes it takes snapping a quick shot and looking at the image to see what works and what doesn't. Line everything up straight or scatter some items around. Theres nothing wrong with a little organized chaos!
3. Time of Year: What time of year is it? Summer calls for sunglasses, sunscreen, and sand, while fall revolves around pumpkin spice, apples, and football (in the south anyway). Are you going on vacation? Put a passport in the corner and include your travel necessities. Same goes for Halloween or Christmas, add a small pumpkin or a few peppermints.The more the merrier and a whole lot of character :)
4. Keep it Simple: Don't over do it. We all know the saying "keep it simple, stupid." Leave some negative space so that it doesn't look too cluttered. Don't overcomplicate things.
5: Stay Within Your Color Scheme: You've selected a theme, make sure you stay within the appropriate colors. Choose rich deep colors for fall and pastels for spring. Want to stick with your business's colors? Make sure the items you've chosen fit your brand and have fun with it!
Story By: Margaret Cady