Instagram's New Branded Content Tools

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Instagram is a powerful platform that allows businesses to build relationships with their customers. One influential way for a business to create brand awareness on social media is to leverage partnerships with influencers. Branded content campaigns from these partnerships allow for users to hear about products from the influencers they already follow and trust. Recently, Instagram expanded their branded content tools for businesses, and here’s what you need to know…

With this new tool, a business will be able to easily keep track of the performance of a branded content campaign. Tagged business partners will be able to see the reach and engagement each post receives. With regards to posts on Instagram Stories, the business will have a 14-day window to view insights. This new policy is the same as Facebook’s updated policy. Eventually, Instagram will start monitoring branded content that is not properly tagged. The intentions behind this new change are positive. It will create a sense of brand safety. A business will be given the option to approve an influencer’s content in advance.

Essentially, this new update will make branded content more obvious. This means the line below the username, where is normally says a location or “sponsored,” it will now say “Paid Partnership with [business partner]”

To learn more about the Branded Content tools for Instagram, click here.

Story By: Kasey Kiser