Right on the heels of it’s latest mobile revamp, Instagram announced last week that users can now search hashtags, locations and profiles from the web-based version of their platform. This update allows users to seamlessly search the photo-sharing app whether or not they are actually on their mobile phones.
This is not only a huge time saver for prolific users looking to see what's trending; it also showcases that social media platforms are not completely giving up on the desktop computer and our investing in cross-platform, cross-device experience. While 2013 reports show that close to 80% of Facebook users are on the mobile platform, Instagram's new update still showcases the need for an easy and effective web-based version of content.
Instagram has been busy updating its platform throughout the summer, including the introduction of high-resolution photos on the mobile version of the app. This can only mean great things for the fast growing company that is redefining how we take and share pictures.