Influenced By Influencers


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Influencers are all over social media and it’s clear to brands how much of an asset these users really are. With thousands of followers and a solid ‘fan base’, influencers share their likes, dislikes and overall thoughts on specific products. Ultimately, influencers can peak curiosity for a brand, drive traffic to certain websites and even increases conversions.

Companies are turning to influencers to promote and drive sales of their products. Through platforms such as Facebook, Instagram and YouTube, users are directly exposed to brands/products they may not have heard of otherwise. This tactic is used as a way to target a more specific audience as well as engage with them. Through this form of marketing, brands can choose influencers based on age, number of followers, etc.

 Product packages, discount codes and giveaways are the most common tactics used with influencer marketing. An influencer reaches out to their followers and either shows products they received, offers a discount code or hosts a giveaway to increase interest in the brand.

While this practice wasn’t always popular, it’s currently one of the most sought-after social media strategies. Not only are more brands partnering with influencers, but more people are striving to become influencers. With the holidays just around the corner, you’re likely to see influencers sharing their must-have gifts of the season!

 Story By: Marissa Rubin