ImagiNation with Seth McWhorter



Occupation: Senior Art Director, Fitzgerald & Company & Freelance Graphic Designer/Illustrator/Commercial Artist, McWhorter Creative

Favorite Productivity Tool: I just started “bullet journaling” which is cool for now, but honestly I rarely stick to one productivity tool for extended periods. Usually I just write on whatever’s close at hand (phone, post-it, journal, back of hand, mortgage payment, etc.).

Most Recommended App: I’m on Instagram an embarrassing amount of time per day, so um, Instagram?

Last Thing You Read: Lonesome Dove by Larry McMurtry

Tell us about your journey? I was born in raised in Athens, GA. I went to UGA from 2006-2011 and got a degree in Landscape Architecture. I worked in that field for two years in Winston-Salem, NC, designing parking lots and some small parks, but ultimately I found myself spending more time and effort on self-initiated “art” projects—typically drawing, illustration, and some really bad graphic design. I started an illustration blog in 2011 that my family and few friends seemed to enjoy. I started looking for a way to make a career switch and ended up moving back to Atlanta to attend Creative Circus to study graphic design. I didn’t fully grasp that Creative Circus was an advertising portfolio school, and before I really knew it, I was working at an ad agency, Fitzgerald & Co as a graphic designer. Fast forward 4-5 years and now I’m working as a Senior Art Director at Fitzco, in addition to juggling various freelance design projects and unfinished side projects (all with varying degrees of success).

Also, along the way I got a dog, married a beautiful woman, bought a house—so that too.

What what's your favorite part of your day? Get ready for this bombshell…I love mornings.

When do you feel most successful? Right after I finish a design/illustration/project but before anyone actually looks at it. That’s usually when I’m feeling like a badass. It’s all downhill from there.

What do you do to recharge when you’re feeling drained? I grew up playing golf, so usually I’ll try and go hit some golf balls.

What do you know today that you wish you would have known when you first got started as an entrepreneur? I don’t know if I’d consider myself an entrepreneur, but I do love giving myself advice in hindsight, so I suppose I’d tell myself to be more prolific. I’d stop asking myself ‘will people like this?’ while working, and I’d ask ‘do I like this?’ more often. If you work on the things that you are passionate about, you’ll attract people that are passionate about the same things. At least I think so.

How do you optimize your day? I’m really bad at productivity advice. I suppose I just knock out the things that I’m dreading the most as quickly as possible.

Who is the person/people who allowed you to imagine more? I’ve had tons of people that have allowed me to “imagine” more. From the nice folks that I worked with in my first career to the Creative Circus instructors to the ultra-talented people I work with in advertising to my family to my wife, I’ve been insanely blessed to be surrounded with people that never said ‘no, you shouldn’t do that— that’s stupid’ (or at least very often).

What does imagining more mean to you and your story? I imagine constantly…unfortunately I typically imagine that I’m hanging out on the couch watching TV with my wife or working in my backyard. The great thing is—sometimes in the middle of these imaginations, I have a new idea for whatever I’m working on at the time. For me, ideas seem to come passively, if that makes sense.  

If you could do more of one thing every day what would it be? I’d really just like to play more golf…too honest?