ImagiNation with Jordan Richichi



Occupation: CEO & Founder, JoJo Rings

Favorite Productivity Tool: Wunderlist & Trello are my everyday apps for my todo lists and project organization. I have so many lists!

Most Recommended App: I'm always using Spotify to get me through the workday whether it's for music or podcasts. 

Last Thing You Read: Currently still reading and loving Work Party by Jaclyn Johnson

Tell us about your journey? I started my business out of my dorm room my senior year at Syracuse University. I had gone to school for graphic design and architecture so I was always creating. I had made my first rings in a jewelry class I was taking and the idea of JoJo Rings kind of bloomed from it. I never thought of myself as an entrepreneur back then. My first rings were made out of keys to my late-grandmother's house– she lived next door to me my whole childhood and I realized so many people had connections to keys. I won a business plan competition a few months later and had enough funding to start the business and file for the patent. Here we are 4 years later, we've got hundreds of retailers across the country and have donated thousands of dollars to charity. I can't wait to see what the future holds.

What's your favorite part of your day? I'm a new mom (7 weeks!) and mornings waking up with my daughter are my favorite part of the day.

When do you feel most successful? When I'm in a work groove and get everything off my to-do list for the day (which rarely happens!)

What do you do to recharge when you’re feeling drained? I always feel a productivity boost after a great workout.

What do you know today that you wish you would have known when you first got started as an entrepreneur? It's the hardest job in the world. Some days you will feel like a rockstar, but most days it's a climb!

How do you optimize your day? I still am trying to figure that out 4 years later! As a new mom, this is even harder to answer. Having reliable help has gotten me to feel like I'm making progress.

Who is the person/people who allowed you to imagine more? Definitely other women entrepreneurs! I love knowing and following other amazing women who are sometimes having the same experiences and struggles as me. Instagram can sometimes be a place of comparison, but I feel it is a great place for me to see what these people are doing and it inspires me to keep going. It's also a place for me to realize I'm not alone.  

What does imagining more mean to you and your story? It means pushing the limits and making an impact on the world. We want JoJo Rings to not only make a fashion statement but also one rooted in sustainability and social good.

If you could do more of one thing every day what would it be? Spend time with my family– the days go by too fast!