Occupation: Digital Consultant
Favorite Productivity Tool: Google Docs – simple as it may be collaboration and quick access to recent updates helps everyone stay on the same page.
Most Recommended App: Daily Yoga – great for meditations and quick ways to get yoga sessions in during the day.
Last Thing You Read: Thirst by Scott Harrison
Tell us about your journey? I’ve lived and breathed advertising and marketing for over 20 years. Starting out in an agency right out of college to begin my journey in learning how video production works and getting to sit on recording sessions with celebrities – the glamour life of TV production. Realized though there was going to be a stronger need when it came to digital and moved into the role of Digital Project Manager still within the ad agency. Nothing like the heart rush of waiting for a website to be pushed live so everyone can frantically click around the site to test what’s broken. I have loved every conversation from digging into what brands stand for and where they differ. There are so many puzzle pieces to build as a plan rolls into place thinking how the message can be translated to emails, social posts, blogs for their website. Today as I work with teams to define their audience/customers I start with their insights and data. It’s extremely fun and rewarding for me to share behaviors and interests and teams realize the impact they can make on existing and new customers.
What your favorite part of your day? Early mornings. Best time of the day to start fresh. There is the feeling of hope and anticipation for what the day is about to bring. Also it’s the best time of the day when I am alert and ready to dive into projects.
When do you feel most successful? Those times when I have cranked out research and begin to iron out where it falls with discovery sessions and aligning to client’s objectives. Knowing that there is value in my what I am providing teams makes me feel most successful. Doesn’t hurt to have smiles and ah-ha’s when I am presenting the insights and new strategy!
What do you do to recharge when you’re feeling drained? I am more self-aware these days when I am burnt and not making the best decisions for myself, family or clients. I love to travel and am looking for great excuses to take small trips or large trips depending on kids’ schedules to recharge. If we only lived closer to the ocean.
What do you know today that you wish you would have known when you first got started as an entrepreneur? There are going to be no’s even from those you were sure had a need for your services. Timing is always important in any situation and when/if the time is right and meant to be things will work out.
How do you optimize your day? As soon as the day hits I am reviewing what needs to be tackled first before I get the kids up for school. I make sure to grab my coffee first before taking a look at any emails that are new from the day before so I can focus and not simply react to what’s flowing into the inbox. Years of digital production have taught me well to pivot during the day when urgent items come in but the awesome thing about being on my own is that those “urgent” items are few and far between.
Who is the person/people who allowed you to imagine more? My biggest supporter is my husband. He is the first to push me when I am the least bit discouraged and the first one, I text when a new project/proposal is approved. We have known each other now for over 20 years and still love that there are new things to learn each day. He has an amazing entrepreneurial spirit and is super creative so I love that I can bounce crazy ideas off him.
What does imagining more mean to you and your story? Having a great case study built this year that not only took a specific project to new heights but really helped to bring a team further along than originally planned.
If you could do more of one thing every day what would it be? Laugh – I have to say having my days filled with coffee meetings, working on projects, doing a Yoga session and spending time with family brings joy. I just miss some of the goofy sessions with creative teams on a daily basis where we would really have great belly laughs.