Instagram is one of the most successful apps in the world, with over 500 million active monthly users. Today, its users are more engaged than ever–they’ve shared over 40 billion photos to date and share an average of 95 million photos and videos per day! Plus, they “like” 4.2 billion posts per day. If engagement around your brand is what you’re looking for, Instagram is the place to be!
Now, here are some specific ways Instagram can benefit your business!
You’ll Get More Exposure
From a business viewpoint, exposure is one of the keys to building a brand that people want to be a part of. Because Instagram is a visual platform, you should be taking advantage of all of the ways you can show off your goods, services, or company for added exposure. Some ways to increase exposure include using high-performing hashtags and getting your audience engaged.
It Highlights Company Culture
People love brands that show you the things that they aren’t necessarily supposed to. The quirk, the charm, the inside jokes between employees—it’s a very ‘We’re just like you!’ approach. And it totally works. The reason that audiences love actors that seem relatable or music that just ‘gets’ them is because everyone is looking for that relatability factor. Before you go splaying your company secrets on Instagram, though, there are a few methods of being tactically authentic that you should try taking people behind-the-scenes.
It Can Drive Sales
Instagram is so much more than just a place to share pretty pictures–it can drive sales for your biz! With new features like shoppable posts, video ads, and swipe-up links for Stories, you can drive traffic back to your site and turn followers into loyal customers!
Overall, when your business has a strong presence on Instagram, the possibilities are endless!