While it might seem strange to base LinkedIn strategies on a book first published in the 1930s, some advice never goes out of style. How to Win Friends and Influence People by Dale Carnegie is the perfect inspiration for simple but savvy ways to build your LinkedIn presence and connect with customers and colleagues.
1. Send flawless LinkedIn invitations. It’s easier than it sounds.
When crafting LinkedIn invitations, you can really set yourself apart by adding small details to personalize them. As How to Win Friends and Influence People says, "Remember that a person's name is to that person the sweetest and most important sound in any language."
John Nemo, (who wrote a whole book on this topic called LinkedIn Riches, so make that two books to add to the summer reading list) suggests using the plugin LinMailPro to automate personalized messages to business connections or potential clients. The plugin can target potential connections and personalize messages using name, business title, location and more. The end product will be thoughtful and personal without taking hours of your time. Get more information about how to maximize LinMailPro here.
2. Create engaging posts.
Carnegie believed financial success is 15 percent professional knowledge and 85 percent "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people."
You can do all of those things with a few well-crafted LinkedIn posts. Whether you’re sharing your own work, which can be conveniently published right on the site, or making insightful comments on recent news, LinkedIn posts are a great way to express ideas and create conversation.
3. Be supportive.
"Abilities wither under criticism; they blossom under encouragement," is another piece of Carnegie wisdom. Be encouraging of others on LinkedIn by offering congratulations on promotions or career changes. It might be tempting to just hit the “Like” button, but as with invitations, be sure to go the extra mile by personalizing them.
Using these 79-year-old tips, your LinkedIn presence will be better than ever. Now go out and make Dale Carnegie proud.
Written by: Kelsey Thompson