How to Use Snapchat Geofilters for Business

On-Demand Snapchat Geofilters have been a thing for a couple months and I think it’s time we start addressing the impact they could have on a small business scale.

Geofilters are used everyday by millions of people – most commonly found at picture friendly events. For example, concerts, festivals, nightclubs and bars. But on a smaller business scale we have the opportunity to get more creative. There are plenty of reasons to splurge on a Geofilter when we got to thinking - National holidays, sidewalk sales, happy hours etc. These opportunities to brand an experience for clients can be huge for marketing. It’s an even bigger opportunity because most small businesses aren’t taking advantage of this affordable and creative audience outreach.

GUIDELINES

There are a few rules when it comes to making a Geofilter. These are some of the things you’ll want to keep in mind:

  • no photos of people
  • no urls,
  • no phone numbers
  • no emails

Quick Tip:

We recommend you submitting your design a few days before you want it to go live in case it gets rejected and you need to resubmit it!

So let’s get to it already, here is a step by step process on how to make your very own business Geofilter:

CREATE

The first step to making a business Geofilter is the designing!! If you aren’t a graphic designer or have experience in Photoshop – no worries! It is pretty simple. There are templates on Snapchat that are easily customizable. If you are looking for something a little more detailed, you can use Canva! If you do know Photoshop, I would suggest sticking with what ya know.

Things you’ll need to know:

  • The filter dimensions should be 1080 pixels by 1920 pixels
  • The background must be transparent
  • It must be a .PNG file
  • Under 300 KB when saving

If you want to be sure your filter will do well – test a variety of selfies (I’m sure you have a few) in the background. Another good way to make sure your filter will be successful is checking to see if your graphics cover more than 25% of the photo.

UPLOAD

So how does your filter magically appear on everyone’s Snapchat in the area?

1.     You’re going to want to head over to Snapchat’s On-Demand feature on their website and click “create now”

You’ll be able to upload your design and see a preview of how it will appear on the phone. This is where you can make any last minute changes before submitting it.

2.     The second step is to choose the dates and times that you want your Geofilter to be live. Keep in mind that roughly every hour costs 5$.

3.     The next step will be to choose the area that you want your Geofilter to show up. You can do this by entering the address and a pin will drop down. Once the pin has dropped down you can draw a fence around your desired location. Keep in mind the location must be less than 5 million square feet.

4.     The last step is to check out and pay for your Geofilter.

What’s the coolest part??

The coolest part about an On-Demand Geofilter is that Snapchat will report analytics about how successful your filter was, including views and uses. Sometimes this data takes a couple days to appear but can be extremely helpful when building a campaign.